1.Keyword research – Learning what users are interested in with regard to the content and products offered by your business. This helps in the creation and optimization of content.
2.Criteria for ranking – Search engines employ a number of factors when deciding where to rank pages in the search engine results. Some of the aspects may include the content, layout, backlinks, mobile optimization, site’s speed and the rest that are studied in SEO research.
3.Algorithm updates – There are always updates being made to the search engines’ algorithms which alters the ranking of the particular search. SEO research concerns itself with these algorithm updates and the best way to adjusts in order to retain or achieve better positions.
4.Clickthrough rate analysis – Study of how users approach and engage with search engine result pages allows for faster and more effective optimization of webpages for high click-through rates and user satisfaction.
5.Competitive analysis – Understanding competitors’ SEO strategies, keywords ranking, backlinks, etc offer a competitive yard stick to measure against.
6.Link building – This is the study of the most effective link building strategies as well as the effects of various link profiles/ anchor text s
7.Local SEO –About localized businesses, studies of such factors as Google My Business, reviews, and citations are crucial to increasing people’s interest in visiting stores.
8.Mobile friendly –Conducting research on the mobile search tendencies and the best technical practices.
Sustained practice, data processing, and timely tracking of the latest search engine algorithm findings contribute to the development of improved optimization strategies in the long run. These are the key areas of interest in the professional SEO research