Steps to Optimization
1.Optimise page speed- faster loading of pages enhances the experience and ranking of the site. Compression of images and other multimedia, elimination of spaces and comments from CSS/JS, utilization of cache control, and optimization of web servers.
2.Improve content quality – Produce high-quality content that answers users’ queries and incorporates keywords naturally. Indeed, good content also draws the links.
3. image– Use relevant image names and descriptions focused on the target keywords. Optimize load times by compressing files. To help search engines understand your site, provide schema.org markup for rich snippets.
4. URL optimization – Short, meaningful and hyphenated URLs preferred instead of underlined or long parameters. Avoid excessive dynamic URLs.
5.Use responsive design – make sure that the layout of the page is a mobile layout in order to allow users to access the information on the page through their mobile devices. Mobile usage remains on the rise.
6.Allow search engine crawling – Use robots.txt correctly and avoid using no index meta tag to exclude pages from indexing whenever possible.
7. Review site structure – Do not have nested subcategories and link related content together within the site via information architecture and links.
8.Improve accessibility – Create a clear, user-friendly design. Navigation menus, breadcrumb trail if site complex, and add call to action throughout the site.
9.Optimize images – Save images with the right file names including target keywords and give descriptions wherever necessary using alt text. Optimize them by compressing the files to enable faster loading of the website.
10. Internal linking – Ensure that there is proper connection of the relevant pages and information in your website.
11. Mobile optimization – As the use of mobile devices continues to rise, your websites and content must be optimized for them. Adjust layout, compress files, do not use plugins that interfere with mobile usability.